He Never Gave Up Equity. That’s Why He Sold for $1 Billion | Roland Peralta

Roland Peralta left school, built a fashion company for 15 years, sold it and left $10 million on the table because he didn’t know how to value a business.

Then he lost what was left. Bad investments. Back taxes. Bankruptcy.

Most people stop there. Roland went back to zero and started over — this time with a formula he’d built in his apartment to treat his own rheumatoid arthritis, $500 in the bank, and a partner who agreed to disappear from society and work 18-hour days until it worked.

That company became Nutrafol. Acquired by Unilever. One of the few founder exits where the founders kept control until the end.

But the exit wasn’t the point. In this episode, Moshe Popack sits down with Roland Peralta to break down the decisions that actually built the company why they never raised too much money, the night they shifted their target from $100M to $1B, and what most founders get wrong when the wire finally hits.

Roland also shares what he’s building now through When Justice, media-forward crowdfunding platform powering impact litigation at the intersection of environmental and human health — and why, after everything, the most important decision he made had nothing to do with business.

◾️Timestamp:
0:00 Growing Up With Nothing And Why That Was the Advantage
4:30 15 Years in Fashion and the Morning He Walked Away
10:00 I Left $10M on the Table — Then Lost Everything Else
15:30 Arthritis, Hair Loss, and the Discovery That Started a Billion-Dollar Brand
21:00 $50K, a Handshake, and 18-Hour Days How Nutrafol Was Born
26:30 The Tequila Night They Decided to Build a Billion-Dollar Company
31:30 13 Suitors, 51% Control, and Selling to Unilever
36:30 Why Most Founders Are Miserable After the Exit
39:30 When Justice: A GoFundMe to Sue Corporations
43:00 How to Get Involved whenjustice.org

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