Brandon is a business and executive coach who helps entrepreneurs build and scale their businesses. He covers everything from owning your pricing, to getting better at sales, to using social media marketing to your advantage. So far, Brandon has helped over 1,200 people find success doing what they love, and he can help you as well.
Why you must LOVE what you do:
“A lot of people go into business, and coaching, just to make money. And what I’ve found to be true is once you get the money you realize it’s not enough. There’s got to be a greater calling or purpose or whatever you believe in as a person. And for me, I’ve just realized that you can do a lot of great things in the natural, but something supernatural happens whenever you do it for a bigger reason than just you.”
Do THIS before setting your pricing:
“There are actually people out there who will start a high-ticket coaching program and think that they can just pixie dust out of the air a $25,000 offer. It’s possible, but the better thing to do would be to become an actual expert at the thing. So, if you’re going to teach about sales, have sold before. And then learn how to be a sales manager, and then invest in programs to get better at sales. And then coach about sales. I think that’s a better route.
A good marketing strategy could include a social media message like this:
“’I want to help this type of person do X, Y, and Z. If that’s you, comment a key word, or message me, or direct message me.’ … And then once you get your first few clients, my style is to take that profit and reinvest it into a marketing strategy that gets people to come to you.”
Investing in yourself is a worthwhile investment:
“When people invest in themselves, something crazy happens. It’s not even about the money. But let’s say someone paid you (Moshe) 5k to coach them about real estate. Depending on who that person is, they might not pay attention to you at all. But if someone paid you 50k, even if they have the fear of starting a business, they basically just committed to working on the fear by wiring the money.
A strategic way to advertise your business:
“A lot of people run ads to websites or things like that. I literally run ads to grow my personal brand. We call it Instagram Follower Ads. So, on Instagram, you know that little blue button, essentially, we started clicking that button and telling people, ‘Hey, are you an online coach? If so, give me a follow where I can show you how to do X, Y, and Z on my page.’ And that’s worked across the board, in real estate, life coaching, almost any offer. Because now we’re running ads, not to a click funnels account or an offer, but literally just click-follow and the leads are a lot cheaper. And then from there, now that we’re getting followers, they see our organic content, our YouTube channel, our story posts and then they naturally funnel into other funnels.”